Optimize Your On-page SEO

How To Optimize Your On-Page SEO: Further more to just Creating Your Own Website, if you want to be found online, Search Engine Optimization, or SEO as its most commonly known, is the process of gaining website traffic in a natural way – in other words, getting people to click onto your website without having to pay for ads.

Many people overlook the importance of SEO when just getting started with their own website. This is a big mistake – without optimizing your website, you’re potentially missing out on hundreds or thousands of visitors, which could mean missed customers and business opportunities. On-page SEO is a simple way of optimizing your entire website. This means revising each separate page of your website with relevant keywords, not just in the actual on-screen text, but in every facet – so your meta descriptions, URL and title tags should be optimized too.

So, how can you quickly and efficiently overhaul your website for the best SEO results?

Firstly, be sure to pick an excellent domain name. Your domain name is a unique address, and should therefore accurately represent what your website contains. Be sure to keep it simple and memorable. Avoid using unusual spellings, numbers or hyphens. If you can, include a keyword that is relevant to your website, or at least choose a domain that needs no explanation as to what someone will find if they visit your site.

The next port of call is to optimize your meta descriptions. Meta descriptions are the short paragraphs of text that describe the content of a website. They are in the HTML of each webpage, and appear under the link on the results of a web search. You can easily customize your meta description via your CMS, so be sure to include your most popular keywords in there – remember that web search results will often highlight these keywords in bold when searched for, so their presence is important.

Your keywords also need to be adequately dotted throughout your website content. More sophisticated search engine algorithms will actually penalize your results for having more than a couple of keywords in your text, and above all, your content must still be natural and flow well. Try to include your keywords as organically as possible on each webpage, rather than shoe-horning them in; this way, you’re likely to get far better results.

Overall, the most important rule for optimizing your on-page SEO is that if you’re in doubt, keep it simple. Choose your simplest domain name, keep your meta descriptions and web content straightforward and relevant, and don’t try too hard to include every single keyword you can think of! Remember that as much as you want people to find your website via a search engine, you also want them to click on it, and spend time on it, and preferably keep coming back – so above all else, make sure it’s well-written, visually interesting and welcoming. SEO is important, but so is making a great first impression!

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